Tempting Curves was established in summer 2013 when CEO Javanna P. was on Maternity leave and learned that her current position at the local university she worked for had been discontinued. Realizing that she needed a source of income, she decided to venture into an area of retail she was familiar with, shape wear. 3 years earlier on her quest to lose weight for her wedding, she had found a Waist Cincher and completely fell in love with the way it contoured her body for her wedding dress.
Fast Forward 3 years later while having a conversation with a friend about shape wear, her friend told her about a new trend in shape wear that was vastly growing called “Waist Training". When her friend mentioned the new trend, she quickly reminded her that she had heard of it 3 years prior during the time of her wedding. Upon researching Javanna realized just how popular "waist training" had become and decided she would put her newly acquired MBA degree to use. What came next was months of research to acquire only the best and highest quality garments in the market to deliver to customers.